Segment the mid-market audience
Completed·Nadia Ferrant
Unlocks 1 task
Marketing CampaignMarketing Campaign template
Autumn demand campaign
Waiting approvalHighExecution is paused at a gate until somebody decides.
69progress
progress: 69 out of 100Rebuild the top of the pipeline before the Q4 forecast locks, without publishing a single claim we cannot source.
Next
Paused at Budget release — is waiting on Dai Okonjo. Release £180k media spend against a pipeline coverage ratio of 2.7x.
Budget release
Current stage
5
Stages
13
Tasks
9 closed
1
Open gates
3
Ready now
1 waiting
8 weeks
Planned
Ready to start3
1 waiting- Release the £180k media budgetEdda Lindqvist
- Monitor early response by segmentAttribution Engine
- Report measured response against targetJuno Prieto
Held behind a dependency
- Publish across paid, owned and lifecycle×1
Assigned teams3
Accountable
Executive Junia FalkenrathManagers Anselm Reyes, Juno Prieto, Edda Lindqvist
Stage timeline
- STAGE 1
Audience research
Complete32h plannedWho we are talking to and what they already believe.
3 of 3 tasks100% - STAGE 2
Creative
Complete88h plannedThe narrative, the asset set and the landing page.
3 of 3 tasks100%Manager approvalApproved01 Aug 2026Approve the narrative and asset set for clearance.
Held by Juno Prieto
- STAGE 3
Claim clearance
Complete24h plannedEvery number traced to a source we can show.
2 of 2 tasks100%QA approvalApproved08 Aug 2026Confirm every published claim traces to a source.
Held by Citation
Approved on the second pass. Rejected first time — two retention figures had no source and were cut rather than softened.
- STAGE 4
Budget release
Active12h plannedCommit the spend against the pipeline it is meant to move.
1 of 2 tasks50%Finance approvalPending14 Aug 2026Release £180k media spend against a pipeline coverage ratio of 2.7x.
Held by Dai Okonjo
Waiting. The CFO wants the coverage ratio recomputed excluding deals with a single contact.
- STAGE 5
Launch
Pending40h plannedPublish, monitor, report against target.
0 of 3 tasks0%
Dependencies
Audience research
3Test the message hypothesis
Completed·Delta
Unlocks 1 task
Assemble the claim evidence pack
Completed·Citation
Unlocks 1 task
Creative
3joins from Audience research
Write the core narrative
Completed·Sable Quinn
Unlocks 1 task
Produce the asset set
Completed·Pica
Unlocks 1 task
Build the landing page
Completed·Halcyon Reed
Unlocks 1 task
Claim clearance
2joins from Creative
Verify every stated claim against source
Completed·Citation
Unlocks 1 task
File the evidence pack
Completed·Archivist
Unlocks 1 task
Budget release
2joins from Claim clearance
Model the spend against pipeline coverage
Completed·Kai Oyelaran
Unlocks 1 task
Release the £180k media budget
Review·Edda Lindqvist
Ready — every dependency closed
Unlocks 1 task
Launch
3joins from Budget release
Publish across paid, owned and lifecycle
Backlog·Loom
Waiting on 1: Release the £180k media budget
Monitor early response by segment
Backlog·Attribution Engine
Ready — every dependency closed
Report measured response against target
Backlog·Juno Prieto
Ready — every dependency closed
One column per stage, in routing order. Tasks inside a stage run in parallel; the first task of each stage joins from every task of the one before it, which is the hand-off between departments made explicit.
Board13
Backlog
3Publish across paid, owned and lifecycle
Highlaunchwaiting ×1
Loom19 Aug
Monitor early response by segment
launch
Attribution Engine23 Aug
Report measured response against target
launch
Juno Prieto26 Aug
To do
0Empty
In progress
0Empty
Review
1Release the £180k media budget
Highbudgetready
Edda Lindqvist14 Aug
Blocked
0Empty
Completed
9Segment the mid-market audience
research
Nadia Ferrant08 Jul
Test the message hypothesis
research
Delta11 Jul
Assemble the claim evidence pack
Highresearch
Citation14 Jul
Write the core narrative
Highcreative
Sable Quinn24 Jul
Produce the asset set
creative
Pica29 Jul
Build the landing page
creative
Halcyon Reed31 Jul
Verify every stated claim against source
Highclearance
Citation06 Aug
File the evidence pack
clearance
Archivist07 Aug
Model the spend against pipeline coverage
Highbudget
Kai Oyelaran12 Aug
Approval gates3
1 openManager approvalApprovedNot reached31 Jul 2026
Autumn demand campaignApprove the narrative and asset set for clearance.
QA approvalApprovedNot reached06 Aug 2026
Autumn demand campaignConfirm every published claim traces to a source.
Approved on the second pass. Rejected first time — two retention figures had no source and were cut rather than softened.
Finance approvalPendingHolding work14 Aug 2026
Autumn demand campaignRelease £180k media spend against a pipeline coverage ratio of 2.7x.
Waiting. The CFO wants the coverage ratio recomputed excluding deals with a single contact.
Deciding a gate writes the decision and nothing else. The status change, the release of downstream stages and the “ready to close” state are all derived from it on the next render — which is why an approval here is one field rather than a transaction.
Messages3
- Dai Okonjo1d ago
2.7x coverage is fine if it holds. Recompute it without the single-contact deals and I will sign.
Open in the Hub → - Juno Prieto3d ago
Claims cleared on the second pass. We cut both unsourced figures rather than soften them.
Open in the Hub → - Citation6d ago
Rejected. Two retention numbers have no source I can reach. They do not go out.
Open in the Hub →
Related projects2
Performance
196h planned · 44h remaining69%
Progress
9 of 13 tasks
3/5
Stages closed
2/3
Gates cleared
0
Blocked tasks
3
Departments
routed through
11
Agents
named on the work
44h
Remaining
from the breakdown
—
Estimate variance
on plan
Task completion69%
Task-weighted, not stage-weighted. A two-hour approval stage and a two-hundred-hour build stage are not half the work each, and treating them as such is the usual way a project dashboard reports 50% before anything has been built.
Completion rule · All stages complete
Closed when the launch stage reports measured response against the stated target.
Every stage reaches complete or skipped.
Automation7
2 would fire · 0 willNext routing decisionHeld
Held at Dai Okonjo's finance gate.
Computed by engine.peekAdvance(), which returns the next stage rather than moving to it. The Task Orchestrator owns the write; keeping this side pure is what lets a card show “next: Engineering” with no risk that rendering a page advances a workflow.
- Advance stage on completion
- WHEN
- Every task in the active stage reaches a terminal column and the stage carries no pending gate.
- THEN
- Mark the stage complete and route work to the next stage in the chain.
- NOW
- 1 tasks still open in Budget release.
- Notify approver on gate openWould fire
- WHEN
- A stage with a gate becomes active and the gate is still pending.
- THEN
- Raise a workflow notification addressed to the named approver in the Communication Hub.
- NOW
- Dai Okonjo has an open decision.
- Escalate a stale gate
- WHEN
- A gate has been pending longer than its stage's estimate.
- THEN
- Escalate one authority level up and notify the accountable executive.
- NOW
- Needs a real clock. Placeholder timestamps are relative strings.
- Release dependent tasksWould fire
- WHEN
- A task reaches a terminal column and other tasks depend on it.
- THEN
- Move every newly-ready dependent from backlog into to-do.
- NOW
- 2 backlog tasks have all dependencies closed.
- Write outcome to memory
- WHEN
- The completion rule is satisfied.
- THEN
- Write a project-scope memory record summarising the outcome and link it back.
- NOW
- Completion rule is not satisfied yet.
- Auto-approve low-risk gatesHeld for a human
- WHEN
- A QA or manager gate carries no rejection history and sits under the risk threshold.
- THEN
- Nothing. Recorded so the policy is visible and reviewable — a gate an agent can clear is not a gate.
- NOW
- Held for a human by design.
- Stand down a stalled workflowHeld for a human
- WHEN
- No activity for longer than the estimated duration and no open gate explains it.
- THEN
- Nothing automatic. Surfaces the workflow for a human decision.
- NOW
- Held for a human by design.
Nothing here executes. There is no scheduler, no queue and no writer — these are evaluations of the current state, refreshed on every render. Adding a trigger is one row in AUTOMATION_TRIGGERS; it appears on every workflow immediately so a rule can be checked against real data before anything is built to act on it.
Activity log6
- 1d ago
Dai Okonjo Held the budget gate pending a recomputed coverage ratio.
Budget release - 3d ago
Workflow Engine Routed from Claim clearance to Budget release.
Budget release - 3d ago
Citation Approved claim clearance on the second pass.
Claim clearance - 6d ago
Citation Rejected claim clearance — two retention figures had no traceable source.
Claim clearance - 2w ago
Juno Prieto Closed Creative — narrative, assets and landing page delivered.
Creative - 6w ago
CEO Opened from the Marketing Campaign template — 5 stages, 3 approval gates.