AEOS
--:--:--
DPTDepartment Memory
Department MemoryProcedure

Marketing claims clear Research before drafting, not after

Four claims were blocked at layout in July because the evidence was checked last.

VerifiedConfirmed against the source by a named reviewer.

The record

Checking a claim after the creative is built means killing the creative or arguing for the claim, and the second happens more often than it should. Research now sees the claim list at brief stage. A claim that fails then costs a sentence; a claim that fails at layout costs a week.

Applies to

Company
All companies
Department
Marketing
Agent
No single agent

How one department works, and what it learned the hard way. Readable by: That department's roster.

Provenance

Q3 launch claim review

Observation · unattended

logs/enterprise/job_1402.json

Recorded by
Marketing Manager
First learned
06 Jul 2026
Last updated
28 Jul 2026

Index state

Not embedded
Index
dept-marketing
Vector id
Model
Indexed at
Rank weight
1.00

No vector store is connected, so this record has no embedding. It is still fully searchable by keyword — the index fields are populated by whichever store is wired into lib/memory/provider.ts.