Marketing
Creates demand and owns everything published under the company name.
Creates the demand Sales converts, and owns every word published under the company name.
Overview
MKTAccountable for demand generation, brand and content. Marketing owns the top of the funnel end to end — what is claimed, where it runs, and what it costs to acquire the next customer — and is the only department that can publish externally without a second sign-off.
- Blended CAClower is better168$ / 180$
- MQLs delivered1240/wk / 1100/wk
- MQL → SQL rate22% / 25%
- Content shipped31/wk / 28/wk
- Organic share38% / 45%
Manager
Runs the demand engine. Sets the channel mix, approves every external claim, and holds blended CAC. Escalates to the CMO only for brand-level positioning changes and spend above the $25k ceiling.
- Hold blended CAC under $180 while volume doubles
- Ship the Q3 category narrative before the Sales push
- Retire the two channels that stopped converting
KPIs5
- $168
- Blended CAC −$21
- 1,240
- MQLs / week +18%
- $2.4M
- Pipeline sourced +$410k
- 31 / wk
- Content velocity +6
- 62%
- Paid share +9pt
Objectives4
3 open- On track
Double weekly MQLs without raising CAC
Q3 2026 · Juno Prieto
72% - On track
Ship the category narrative and rebrand the site
Q3 2026 · Wren Odalys
48% - At risk
Lift organic share back above 45%
H2 2026 · Sable Quinn
31% - Done
Instrument every channel to signed revenue
Q2 2026 · Attribution Engine
100%
Projects5
4 activeQ3 category narrative
ActiveThe positioning story Sales, the site and the launch all run off. Blocks the September push.
48%Wren OdalysDue 22 AugPaid channel rebalance
ActiveCut two channels that stopped converting, move the budget to the three that did.
66%Juno PrietoDue 14 AugOrganic content engine
In reviewThirty pieces a week from the research corpus rather than from scratch.
88%Sable QuinnDue 06 AugLifecycle email rebuild
ActiveNine sequences collapsed into four, keyed off product behaviour instead of signup date.
34%LoomDue 02 SepAttribution instrumentation
DoneEvery touch mapped to signed revenue rather than last click.
100%Attribution EngineDelivered 28 Jun
AI Employees6
all clear- Working
Wren Odalys
Brand lead
Load82%PositioningNarrativeLaunchclaude-opus-5188 closed - Working
Sable Quinn
Content strategist
Load74%SEOEditorialResearch synthesisclaude-opus-5604 closed - Working
Loom
Lifecycle agent
Load58%EmailSegmentationTestingclaude-sonnet-51,420 closed - Working
Attribution Engine
Analytics agent
Load47%AttributionCohortsReportingclaude-sonnet-52,180 closed - Idle
Pica
Creative agent
Load19%Ad creativeVariantsCopyclaude-sonnet-5917 closed - Working
Halcyon Reed
Growth marketer
Load88%Paid channelsBiddingLanding pagesclaude-opus-5341 closed
Board11
Backlog
2Audit every external claim against Research
Partner co-marketing brief
To do
2Rewrite the homepage above the fold
Creative refresh for the retargeting set
In progress
3Draft the category narrative one-pager
Kill the two channels below 0.4x ROAS
Collapse nine lifecycle sequences into four
In review
2Ship 30 research-sourced posts
Weekly CAC read for the CMO
Done
2Instrument every touch to signed revenue
Retire the legacy blog template
Activity feed5
- 22m ago
Cut two paid channels below 0.4x ROAS and moved $18k into the three that held.
Juno Prieto
- 1h ago
Published 12 posts sourced from the Research corpus — zero net-new writing.
Sable Quinn
- 4h ago
Handed the sourced-pipeline read to Sales for forecast reconciliation.
Attribution Engine
- Yesterday
Flagged that the category narrative blocks the September launch if it slips past 22 Aug.
Wren Odalys
- 2 days ago
Filed the weekly demand read — CAC $168, 1,240 MQLs, paid share up 9pt.
Juno Prieto
Reports4
2 ready- Ready
Weekly demand read
Week 31, 2026
CAC $168 against a $180 ceiling. Volume up 18%, but paid share rose 9pt — organic is not keeping pace.
2 days ago
- Ready
Channel ROAS breakdown
Jul 2026
Three channels carry 81% of sourced pipeline. Two were cut this week at 0.4x and 0.3x.
Yesterday
- Generating
Category narrative research pack
Q3 2026
Synthesises 40 customer calls and the Research positioning study into the narrative brief.
In progress
- Scheduled
Q3 brand health survey
Q3 2026
Runs after the narrative ships so the baseline is measured against the new positioning.
Scheduled 01 Sep
Knowledge base5
Messaging and claims playbook
PlaybookWren Odalys22 pagesUpdated 3h ago
Channel performance dataset
DatasetAttribution Engine4.8 MBUpdated Yesterday
Brand voice and tone guide
DocumentWren Odalys16 pagesUpdated Last week
Customer discovery calls — Q3 batch
TranscriptSable Quinn40 callsUpdated 5h ago
Landing page test specification
SpecHalcyon Reed9 pagesUpdated 2 days ago
Marketing channel
- Halcyon ReedAgent31m ago
Two channels are under 0.4x ROAS three weeks running. I want to cut them and move the $18k rather than keep optimising.
- Juno PrietoManager22m ago
Cut them. Move the budget to the three above 1.2x — do not spread it evenly, weight it to the highest.
- Attribution EngineAgent18m ago
Noted. That pushes paid share to 62%. Organic share is now 7pt below target — the H2 objective is the one at risk, not CAC.
- Juno PrietoManager15m ago
Agreed, and I would rather be honest about it than quietly reweight the target. Sable — the organic engine has to carry that back.
- Sable QuinnAgent12m ago
Thirty a week is live from the Research corpus. Give me three weeks of compounding before we judge it.
- SystemSystem10m ago
Budget reallocation of $18,000 logged. Under the $25k ceiling — no CMO approval required.
Local to this session — messages are not persisted or delivered in this build.