Junia Falkenrath

Accountable for demand and brand across the portfolio. Nothing goes out under a company byline without clearing this seat, and every claim made in public has to be traceable to something the Chief Research Officer has signed.

• ◆Own pipeline generation and channel mix across all five companies
• ◆Approve every externally published claim, asset and byline
• ◆Hold brand consistency where companies share an audience
• ◆Route unverified claims to Research before publication
• ◆Approve marketing spend under the $20k ceiling

$486K

Qualified pipeline

▲+18.2%

$412

Blended CAC

▼−$36

14

Published this week

▲+3

7

Claims pending review

▲+4

• Triple qualified pipeline for the Agency

  On track
  47%Q3 2026

• Publish 3 case studies with verified client numbers

  At risk
  66%Q3 2026

• Cut blended CAC below $340

  On track
  29%H2 2026

• Retire the four conflicting brand kits

  Done
  100%Q2 2026

• Case study — Halloway Dental

  Brand & Content · due 01 Aug

  90%
  In review

• Q3 proposal template system

  Sales · due 08 Aug

  82%
  Active

• Channel mix rebalance — paid to owned

  Marketing · due 26 Aug

  43%
  Active

• Abandoned cart sequence

  Marketing · due 20 Aug

  52%
  Active

• Unified brand system v1

  Brand & Content · due 30 Jun

  100%
  Done

• Pipeline vs target486K / 600K
  81%
• Blended CAClower is better412 / 340
  83%
• Publish cycle timelower is better3.1 days / 2 days
  65%
• Assets shipped14/wk / 12/wk
  100%

1. Held the Halloway case study at 90%

   Deferred

   Two figures trace to the client's deck rather than our instrumentation. Publishing an unverifiable number once costs more than shipping late.

   Case study target slips ~1wk25m ago

2. Cut paid social from the Ecommerce mix

   Approved

   CAC on that channel ran $780 against a $340 target for six straight weeks with no trend improvement.

   $4.1K/mo redeployed to owned4h ago

3. Rejected unreleased client logo usage

   Rejected

   No signed release. The upside is one slide; the downside is a legal notice and a retracted asset.

   Proposal deck reworked2 days ago

1. Q2 2026

   Unified four conflicting brand kits

   Collapsed per-company visual systems into one with company-level accents.

   Asset production time −40%

2. Q2 2026

   Introduced the claims-verification gate

   Every external number now routes through Research before it can publish.

   0 retractions since

3. Feb 2026

   Seated as third executive

   Marketing, Brand and Sales consolidated under one demand-side seat.